The realization of an ideal for Day-Date Rolex Collection

When midnight falls, the Rolex Oyster Perpetual Logbook bridges the gap between the past and the future, between what has been achieved and what remains to be achieved. Since 1956, it has witnessed some of the greatest moments in history on the wrists of visionaries, skilled men and women and pioneers. These are the men who made each day a promise of the future.
When it was launched in 1956, the Rolex Day-Date was a major innovation: it was the first calendar watch to display the day of the week in a curved window at 12 o’clock on the dial in addition to the date – a technical feat at the time.
Made entirely of precious metals – 18-carat yellow gold, white gold, stellar gold or 950 platinum – and fitted with the iconic Presidential strap, its multiple dials make it the ideal canvas for self-expression.
Although the days are the same no matter where you are in the world, they are written differently due to language differences. Day-Date uses most writing systems – Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms, and even the Ge’ez alphabet used in the Horn of Africa – to express the wearer’s cultural identity. Available in 26 languages, it is a truly international, universal, and personalized watch.
When midnight falls, the date and day of the week change simultaneously in their respective windows on the dial. This feat of watchmaking, the “midnight miracle”, relies on a disc mechanism. It resulted from years of research: from 1950 to 1955, Rolex registered four patents for a timepiece with day and date indication functions.
Today, the Rolex Day-Date is equipped with a new generation movement, the 3255, entirely developed and manufactured by Rolex for exceptional performance.
Designed exclusively for the launch of the famous Oyster Perpetual Day-Date in 1956, the three-piece chain presidential bracelet, made only of 18-carat gold or 950 platinum, remains exclusive to the Day-Date and Datejust precious metal versions.
Worn by many of the world’s politicians, directors and visionaries, the Rolex Day-Date is recognizable, especially by its iconic presidential strap, whose evocative name and the prominent figures who have worn it have ensured that the Day-Date is known as the “presidential watch.”