Web Design Tips for WAHMs to Generate Traffic and Business
Not every mom that works from home is a whiz with a computer. Most are just average women who spent some time in the working world but hung up their corporate hat to raise a family. Of course, in this day and age a stay-at-home mom doesn’t have to give up on her career just because she’s home with the kids. Tons of women are using the convenience of the internet to start online businesses that allow them to continue working towards their professional goals even as they keep their kids out of daycare. Unfortunately, even those familiar with the online arena may not know the first thing about how to design a website so that it funnels in traffic and the clientele that comes with it. So here are just a few helpful tips that can give you a place to start.
- Begin with good content. This is an absolute must, especially if you want to list your site with a search engine like Google. You may not be familiar with the way they rank websites in order to determine where they fall on the listings for particular searches (like “anti-wrinkle creams”, “diamond engagement rings”, or “ghost writer for hire”, for example), but their criteria, known as algorithms, is aimed at ensuring that the best websites get top billing (or page rank). And their most recent list of demands, called Penguin, penalizes sites that are overly optimized through linking strategies that get them good placement without the killer content that users are looking for. In short, excellent content on your website speaks for itself and appeals to more than just visitors.
- Keep it simple. You might think that you have to get flashy with your website in order to attract customers or clients, but this is a rookie mistake. The more you add to your site the less likely it will look professional, promote your brand image respectably, and allow for easy navigation. So start with basic functionality like putting buttons and bars in the right place, then think about how you can make your site aesthetically appealing (with a measure of restraint).
- Make new friends. Networking is an excellent way to get a boost from the online community, so sign up for industry forums and get to know bloggers by leaving useful comments and perhaps even writing guest posts for their sites. This will not only help you to learn the ropes and make a few new friends, but the more people you impress the more likely you are to garner favors like overflow business or unsolicited promotion.
- Familiarize yourself with SEO. Search engine optimization is a tricky business that is best left to the pros in most cases. But since you may not have beaucoup bucks to spend here, you should know that you can learn it on your own, starting with simple tutorials like SEO for Dummies and moving on to more complex texts as you go. The learning curve is pretty steep, so prepare for a long road. But don’t think that you can truly compete in the online arena without at least basic optimization.
- Hire the pros. Okay, many work-at-home moms don’t make enough money to hire prestigious web marketing firms to promote them, but there are a slew of sites, like 522 website design solutions, that offer services to small businesses like yours. If you’re not well versed on the ins and outs of using the web to the advantage of your operation, spending a little money on a professional service that can help you formulate a virtual plan of attack could net you a lot of business in the long run. So consider making professional help part of your overall strategy, especially if you have neither the time nor the inclination to learn everything on your own.
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