Every home-based entrepreneur eventually faces the dilemma of how much (and which) technology to invest in when it comes to running a new business.  And the truth is, there is no catch-all answer that works for everyone.  While at least a modicum of technology is required to run any modern business undertaking (without email you’re practically dead in the water), you may not need to put out the cash for some of the pricier equipment, software, and services that many companies claim you need to survive and thrive.  So where should you put your limited funds when it comes to choosing the tech that will start your home-based business off on the right foot?  There are a few things to consider before you decide.

For one thing, you need to examine the type of business you’re involved in.  Certainly, a tech-based company will require a larger expenditure.  For example, those involved in graphic design will need the latest (or most commonly used) software, whether they’re creating motion graphics, doing web design, or simply touching up wedding photos.  You’ll need to find the right programs for the type of work you’re doing, rather than buying everything on the market only to realize that Photoshop would have sufficed and your rash purchase of Maya and Studio Max was a total waste of money.  In short, make sure you’re getting the right tools for the right job.

This goes for hardware as well.  If you’re engaged in videogame design, then you are well within acceptable parameters to shell out the extra cash for a graphics-heavy, high-RAM gaming machine that can handle massive amounts of streaming data.  If, on the other hand, you’re a freelance writer or accountant, you probably don’t need a $5,000 prototype computer when a simple laptop or PC will get the job done for you.  Again, a realistic assessment of your needs can go a long way towards ensuring that you don’t overspend when it comes to equipment purchases.

But what about communications?  Every small business needs the ability to communicate with clients around the world, especially in a home-based environment.  However, there are ways to get what you need for a lot less.  Instead of paying for a cell phone, a long-distance plan for your landline, and an internet connection (not to mention all the hardware that goes along with these many communication tools), consider opting for a VoIP service that will allow you to conduct all communication with clients for one low monthly cost (get voice mail sent to your inbox and all kinds of other perks).  Or simply download Skype for free, hook up a webcam, and teleconference with clients across the globe.

The trick with employing any type of technology for your business is to consider what you need, find out what your options are, and choose the elements that will deliver the results required to move you forward.  From hardware to software to communications, you can get the technology your home-based business needs to ensure success, and you can save a lot by simply expending a little effort to see what’s out there and how it can help you.

Jennifer Kardish writes for Remote Desktop Mac where you can read over the benefits of remote desktop software and receive a free 30 day trial.

Image source:  theworkathomewoman.com

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