Public relations is one of the most important aspects of running any kind of business, and this is especially true for you work at home moms. Every company needs a face in the world, and this is where public relations become so important. If the business cannot communicate with the world and put itself into the minds of consumers, it will be going nowhere fast. Whether you’re running your own business or working for someone else, working from home means you need to put some extra punch into your public relations work in order to make a splash. Follow these easy DIY strategies to optimize your public relations work.

The first thing to do, if you’ve not already done it, is to set up a blog for your business. This is a great way to keep your customers updated on the day to day, or week by week, activities of your business. You can make announcements on your business blog, promote new products, and spread the word for upcoming events or special offers. Plenty of robust and user friendly blogging platforms are readily available for free use. Get to know the software and start blogging about your business. Make sure you develop a page that can be viewed both on personal computers and mobile devices to reach the biggest possible audience.

Get used to writing press releases. The public needs to know when your business is making major announcements. Whether you’re making changes and improvements in products or services, discussing a relevant news story, or publicizing reviews from major clients, you’ll need to develop well-written press releases and distribute them prudently. Send press releases to blogs, magazines, radio stations, and any other publications you can think of that would be appropriate. Look for publications that serve a similar demographic–one of the worst things you can do is get blocked from publications for spamming them with irrelevant press releases.

To really help get your name out there, try to befriend some journalists. And remember that that doesn’t mean try to buy journalists. You’d probably surprised if you knew how often journalists are pitched ideas and sent free products from complete strangers. Try to remember that journalists are more than just an avenue for publicity. They are hard working people who put a lot of effort into their craft. Make genuine connections with journalists, read their work and talk about things you enjoyed about it. If you can do this, journalists will not only like you, they’ll like to work with you. Be sincere.

Handling your own PR doesn’t have to be the headache that many people make of it, and it doesn’t require a public relations degree either. Any work at home mom can handle her own public relations and get her company’s name out there for the world to see by following these easy strategies. Keep these basic DIY PR tactics in mind and you’re sure to find success in no time.

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