Common Mistakes WAHMs Make When Building a Website
If you are a Work-At-Home-Mom (WAHM) and you run your own business, one thing that you definitely need to have in order to be successful is your own website. Although many people will hire a professional web designer to do the job, sometimes they can be a bit pricey. So, if you would prefer to build one of your own in order to make your dollars stretch further, we can definitely understand why. However, because websites are what tend to provide the first impression that potential customers will have about your company, we wanted to provide you a list of some of the common mistakes that many people make when creating their own site so that you can avoid them:
The pages are too “busy”. We all have been to a website that seemed to be a bit overwhelming due to all of the graphics, videos, bright colors and content. You definitely want people to get a good feel for your company and what you have to offer, but when it comes to your website design, less really is more. Although you don’t want to have a lot of negative or “white space” on your pages, it’s good to remember that visitors tend to come looking for specific information. The more “congested” a page is, the more likely they are to get frustrated and move on to something else.
Your contact information is not obvious. There is nothing worse than going to a website, enjoying what is on it, but then having to spend 10-15 minutes looking for a “Contact Us” link (one that is oftentimes so small that you can barely even see it). If people come to your website, you definitely want them to be able to reach you, so make sure that your contact information (whether it’s a link or tab on the site) is in plain view.
The links are hard to find. Links are one of the most important elements of any website and so you have to make sure that they are obvious to those who are spending time on your pages. The ways that you can do this is to either make your links a different color from the rest of the copy that is on the page or avoid underlining any copy on your website that is not linked to something else. (Meaning, don’t underline for emphasis if you choose not to change the color of your links.)
The website isn’t interactive enough. On average, most people spend less than a 3-5 minutes on a website so you literally have to make every second count. You can do this by making your website interactive and one of the quickest and easiest ways to do that is to post a video blog. You can hold people’s attention a lot longer with two minutes of video than 600-800 words of copy.
The website doesn’t “pop”. When you set out to make a business website, don’t assume that just because it needs to be professional that it has to be boring. Pick colors that are pleasing to the eye, use fonts that are modern-yet-legible and make sure that your logo is memorable. There are a lot of people who have saved a website in their bookmarks simply because of how great it looks. By applying these tips, yours can be one of them.
Photo credit: theworkathomewoman.com