5 Ways to Increase Customer and Brand Loyalty
It was a wise man who once said that a company is only as good as its customers and indeed, he was right. No matter how good of a product or service that you believe that you have to offer, if your customers do not agree with you, it will only be a matter of time before your business profits will start to waver and your company may find itself having to shut its doors.
That’s why it’s a good idea to do whatever is necessary, not only to attract customers to your business, but to also do whatever you can in order to increase your customer and brand loyalty too. If you’re looking for a few ways on how you can do just that, we have five for you below:
Make sure your product or service is incomparable. The reason why people continue to shop at the stores that they shop or eat at the restaurants that they eat is because they have found that they are consistently pleased with its product or service. So, in turning a visitor into a return customer, one of the first things that you need to do is make sure that you provide an excellent and incomparable product or service (and that you constantly seek out ways to improve upon it as well).
Make sure that you provide great customer service. It really doesn’t matter how good of a product you have if the customer service that you offer is poor. Make sure that your website clearly indicates how you can be reached by phone, email or mail. Have consistent business hours. And make sure that all correspondence is handled in a professional and courteous manner; that there is a viable solution that is provided to any problem that is presented.
Make sure that you have a rewards program. Everyone likes to feel appreciated, especially customers. So, for those who are the most loyal to your company, make sure to provide them with some kind of rewards program where they can get coupons in the mail, promo codes online and perhaps even free items on occasion.
Make sure to keep your customers educated on what you’re doing. Customers like to feel like they are being kept abreast of the latest developments that are going on with the companies that they make purchases from. So, on your website and Facebook fan page, make a concerted effort to share with them some of your future plans and also ask them to share any suggestions that they might have. You never know, one customer comment could lead you to your “next big thing”.
Make sure to follow-up with your customers. If you did an SEO research on the topic of customer and brand loyalty, one thing that you might have seen come up quite a bit is the importance of following up with your customers even after a conversation or transaction has taken place. It’s a good way to make sure that your customer’s needs were met. Plus, the personal touch gives them the impression that they were more than just “someone to do business with”, but an individual that you actually care about too.
Photo credit: freelancemom.com