5 Ways to Keep Your Clients Coming Back
Many new business owners throw all of their efforts into getting people in the doors. Without raising awareness of your company and whatever you’re trying to sell, you’re not going to be in business for long. And although enticing new customers should be a big part of any ongoing business operation, once you’ve got reeled them in you have to wow them enough that they not only make a purchase, but also continue to come back (not to mention act as your brand ambassadors, recommending you to trusted family and friends). This will require some effort on your part beyond whatever you’re currently doing to bring in new clientele. Here are just a few tactics that could help you to keep any customers that are interested enough to check you out in the first place.
- Excellent products or services. Starting a business requires you to have an incredible idea. But keeping a business running means providing the public with products or services that they want to come back for. Whether you’re running a restaurant, a salon, or a tax prep service or you’re selling clothing and accessories, electronics, or pet supplies, you need to make sure that you’re giving consumers the best of the best. When you offer products or services that are top notch, your clients have no reason to go looking for them elsewhere, especially if your pricing is competitive.
- Incredible customer service. Securing a sale and sending your customers on their merry way is only the beginning of an ongoing relationship. From there you need to make sure that they’re pleased with their purchase, including the service they received and the products they partook of. If your customers contact you with any kind of complaint after the fact, you need to see that every effort is made to ensure satisfaction. When you go the extra mile for your customers, they’ll show their appreciation with repeat patronage.
- Special offers. You don’t necessarily have to offer frequent members a club, but you should go out of your way to make them feel special and appreciated by providing them with exclusive offers for goods or services. Discounts and freebies are a great way to keep a select group of shoppers happy and ensure continued patronage.
- Updated platforms. Whether you happen to offer an RSS feed for your on-site blog, you send out blasts with new products, or you’ve created accounts with social media sites like Facebook, Google+, Twitter, YouTube, Pinterest, and Instagram, just to name a few of the most popular, it’s important to take the time to keep them up-to-date. These platforms will only benefit you insomuch as you use them to provide added value to your customers. And you need to come up with a strategy that helps you to milk them for their full marketing potential. Frequent updates are a key part of this plan that will encourage patrons to revisit your sites and your store.
- Promotions and outreach. Your business signs and other branding are bound to bring in new faces, but when it comes to keeping the old ones around it’s a good idea to keep the lines of communication open, especially when you have new products or services to offer. So engage in promotions and outreach efforts that target consumers already invested in your brand. This is just one more way to keep them coming back for more.
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