5 Tips for Rebranding Your WAHM Based Business
When you first set out to start a company, especially as a Work-At-Home-Mom, a lot of what you do tends to consists of quite a bit of “trial and error” until you figure out what works best. And so, a few months (or even a couple of years) into running your company, you might come to the conclusion that you need to do a bit of rebranding so that you can draw more customers, which ultimately leads to more profits.
However, in order to make the transition a smooth one, you have to make sure that you’re smart about the tactics that you use. That’s what this article is all about: providing you with five tips on how to rebrand your WAHM-based business so that it’s beneficial rather than awkward (for you and your prospective customers).
Create a new mission statement. One thing that’s not discussed as much as it should be is how important it is for a business to have a mission statement. It’s basically the “umbrella” that all of the company’s plans fall under. So, if you’re going to do a bit of rebranding, first take out some time to think about why you’re doing it and what you would like the “new and improved” focus of your company to be.
Figure out a budget. Once you know what the focus of the rebranding needs to be, it’s then time to decide how much money you have to work with. You definitely don’t want to “confuse” your customers by rebranding more than once, so it’s important to be clear about what you can afford to do and then work safely within those parameters. The new brand that you present needs to be one that will “stick”.
Design a new logo. If your company is only a few months old, you can actually start totally anew if you’d like. However, if you’ve been around for a few years and people are used to seeing one particular look (as it relates to your company), you might not what to totally change your logo; just update it. Either way, make sure that you hire a graphics designer to do the work and that you have a few people along with you decide which one looks best. As a matter of fact, some companies will actually hold contests to have people on their Facebook fan page and Twitter account pick from a couple of logo concepts. That’s a good way to do some free marketing research and also give people a heads up about some changes that are about to transpire.
Get official feedback. Once you are pleased with your rebranding, whether it’s something as simple as updating the look of our website or totally changing your company’s name, logo, colors and mission statement, it’s now time to get some official feedback. Don’t limit this to only your family members and friends. Ask people on your LinkedIn page what they think, send it out to some marketing professionals that you might know and if you have staff who works for you, definitely ask for their insights. Make it a point to look for immediate first impressions like “Oh, I love that” or “I don’t like that at all” and factor in whatever “tweaks” need to be made based on that.
Make your rebrand launch a big deal. Rebranding is basically the rebirth of your business, so make sure to make big deal about it. Print up T-shirts and vinyl stickers with your new logo. Hold contests via your website and Facebook fan page. Perhaps even take out an ad with one of your local radio stations. Whatever route that you decide to take, just keep in mind that the more you do to make people aware of you rebranding, the easier it will be for them to forget the old one (which is just what you want to happen).
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