5 Tips for Organizing a Promotional Event for Your Home-Based Business
Just because you happen to work from the comfort of your own home doesn’t mean you can run your business like a lazy Saturday. As you probably know by now, it’s important to operate as though you work in a standard office setting, which means “clocking in” at set hours, observing a regular schedule, and meeting deadlines. And you’ll almost certainly have to hustle for work to ensure that you earn enough money to keep the household afloat (or at least contribute your share if you’re not the primary breadwinner). Something else you might consider is how to promote your business in order to gain the interest of prospective clients and even partners. And while marketing efforts and word of mouth can go a long way towards bringing in new customers, you might want to take it to the next level by hosting promotional events and inviting companies or individuals that you’d like to do business with. So here are just a few tips for organizing a promotional event for your home-based enterprise.
- Create goals. Before you even consider hosting an event you need to sit down and think about what your goals are. Do you want to wine and dine your current clients to show them that you appreciate their patronage, or are you looking to raise the interest of prospective clients? Is it a low-key meet-and-greet situation or are you gunning for signed contracts by the end of the event? Answering questions about what you hope to accomplish with your promotional event will help you to create a master plan and determine the finer details.
- Set a budget. It’s all too easy to go off the deep end when you start hiring food vendors, entertainers, and so on for your event. So it’s important to set a budget in the beginning so that you don’t overspend. Remember, every expense in business should have a projected return on investment, and this is especially critical in small operations like yours. So set your budget and then start comparison shopping. If it turns out your budget it too low, you’ll have to adjust your expectations, find alternative options, or simply save more money before you start making arrangements.
- Choose a venue. If you ran a major corporation you might select a swanky hotspot for your promotional event. But since you’re a small business owner and money is tight, you might want to consider hosting small, intimate events in your home, such as dinner parties. As a bonus, this could help your clients to relax so that you can get to know them on a personal level, perhaps greasing the professional wheels. Otherwise you can look into renting a hotel ballroom or meeting room, which may cost significantly less than renting out a club for the night.
- Collaborate. If you’re starting to feel a little overwhelmed with planning and payments for your event, you might consider inviting related vendors to join. Suppose, for example, that you offer online writing services. Perhaps you could team up with graphic designers and SEO specialists in your area for the event so that you can cross promote, offer package deals, and generally appeal to a wider group of clients that need all of the services you’re offering. It could not only help to cut the cost, time, and effort of planning an event, but it could also bring in more business for all involved, as well as give you the opportunity to network with associated businesses in your area.
- Consider online options. If you simply don’t have the cash on hand to set up a real-world event to wine and dine current and prospective clients, you might want to consider that there are online options that don’t require you to shell out the dough for dinner, a venue, and event security. You might host an interactive webinar, for example, that allows you to present your home-based company while fielding questions from your viewing audience. You could even set up a panel of related business leaders to draw more of a crowd.
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