5 Strategies to Help You Get Free PR for Your Business
Businesses don’t become successful through laziness or neglect; constant work and active marketing are necessary to drive your ambitions to the top. Media exposure and word-of-mouth are both important pieces of the PR puzzle for any business, but it can be tough to stay on top of these concerns when operating on a budget. Implement these clever strategies to get free PR for your business and get the exposure you need without breaking the bank.
- Start Blogging Your Own News
One of the best things you can do for your business is start broadcasting news yourself through a business blog. Blogging helps you to reach out to your customers and keep them up to date about new business developments. It also works to improve SEO by keeping a steady stream of fresh content flowing into your website. The extra traffic and increased customer awareness that you get from blogging for your business are incredibly valuable. Start blogging today and generate your own free PR.
- Engage Followers On Social Media
The marketing potential of online platforms like social media has expanded greatly over the past few years. Today, social media marketing accounts for a huge part of the PR plan of any business. Attract new followers by writing and promoting engaging posts on your business’s social media pages, and remember not to limit yourself to a single network. Facebook and Twitter are two of the most popular platforms today, but the potential of other social media avenues such as Google+ and Pinterest should not be overlooked.
- Draft Interesting Press Releases
The best way to market your business is not to market your business at all–rather, have other influential figures market your business for you. This is essential the concept behind the press release. In addition to blogging about your business and engaging your online followers, pitch your stories to journalists and bloggers who can help get the word out even faster. Whenever your business is going through a newsworthy event or new development, write up press releases to send out to writers in all kinds of publications. They need new material, and you need exposure; it’s a symbiotic relationship.
- Develop the Right Relationships
Success in the world of business is partially dependent on who you know. Making the right connections can greatly speed up your progress toward success, so always be sure to nurture your valuable business and PR relationships. Stay in touch with journalists and bloggers who publish your stories and provide them with fresh material whenever new developments arise. Get to know marketing pros on a first name basis and ask for any advice they can give. With a little help from your new friends, you’ll get all the free PR you can stand.
- Create Your Own Promo Material
Rather than outsource your marketing concerns, use your own skills to develop promotional material for your company. With a little ingenuity, you can create a whole electronic press kit to distribute as you see fit. No one knows more about your business than you, and you have the power to showcase your business’s best side by creating your own promo material and getting the PR you need without spending a fortune.
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